Marketing Manager

Location: London

Salary: £29,400.00-£30,000.00 per year

Reports to: Regional Director (London) and Head of Marketing (Clece Care Services)

Companies Covered: Hartwig Care & MyLife Homecare

 

Clece Care Services and Hartwig Care are dedicated to providing flexible, person-centred support that helps individuals live dignified, independent lives. Clece Care Services has been operating since 2013, with 20 regional care companies across 100 UK locations. Our team of over 7,000 professionals delivers customised care to 12,000 people. Hartwig Care has over 25 years of experience in offering high-quality, specialised care. We support individuals in making important care decisions and help them live fulfilling lives at home with the assistance of our compassionate and trained care assistants. Together, we bring extensive local expertise and a deep understanding of personalised care, ensuring everyone gets the support they need to thrive.

 

Overview:

We are looking for an experienced and driven Marketing Manager (London) to lead the strategic and day-to-day marketing operations across Hartwig Care and MyLife Homecare. This role will involve managing digital marketing, social media, and internal communications, while playing a key role in the growth of MyLife’s private services. The successful candidate will work closely with the Business Development Manager to grow awareness, generate leads, and support the acquisition of private service users.This is a highly collaborative role that balances creative thinking with commercial strategy and execution.

 

Key Responsibilities:

External Marketing (Hartwig Care & MyLife Homecare):

• Develop and execute social media strategies that increase brand awareness and engagement across platforms (Facebook, LinkedIn, Instagram, Twitter/X), using tools such as Meta Business Suite and Sprout Social.
• Collaborate with the Business Development Manager to create and implement targeted marketing campaigns aimed at acquiring private clients for MyLife Homecare, including paid advertising, local outreach, and digital lead generation.
• Plan, deliver and optimise digital marketing campaigns (email marketing, PPC, SEO, display advertising) with clear KPIs and measurable outcomes.
• Manage and optimise website content and user experience to ensure it reflects brand positioning and converts traffic into enquiries.
• Design and distribute high-quality, audience-targeted content for digital and print media using tools like Canva.
• Produce and distribute press releases, case studies, and community-focused articles that highlight key achievements and values.
• Monitor and respond to reviews on platforms such as Google, Facebook, Indeed, Glassdoor, and Homecare.co.uk.
• Analyse campaign performance and report on ROI, identifying opportunities for continuous improvement.

 

Private Client Acquisition (MyLife Homecare):

• Develop and deliver marketing strategies focused on increasing private care enquiries and conversions.
• Produce and tailor marketing materials that speak to the needs of private service users and their families.
• Support localised campaigns (e.g. flyers, local press, partnerships with GPs and community groups).

 

Internal Communications (Hartwig Care & MyLife Homecare):

• Design and circulate internal newsletters and updates using Mailchimp.
• Produce visually engaging internal documents using Canva.
• Support internal campaigns, such as staff recruitment drives, engagement initiatives, and social value projects.
• Maintain internal mailing systems and manage internal communication tasks as required.

 

Essential Skills & Experience:

• Proven experience in a marketing role, ideally within healthcare, social care, or service-based sectors.
• Strong digital marketing skills, including campaign management, social media, email marketing, and content creation.
• Experience generating leads and supporting business development for private service offerings.
• Excellent written and verbal communication skills.
• Comfortable working both independently and collaboratively across departments.
• Passionate about making a difference in people’s lives through compassionate care.

 

Desirable:

• Familiarity with digital marketing tools such as Meta Ads Manager, Canva, Mailchimp, and website CMS platforms.
• Experience working in or marketing services within the health or social care sector.
• Knowledge of CRM systems and lead generation funnels.
• Experience supporting regional or multi-site organisations.

 

How to Apply:

If you are passionate about making a difference in the lives of others and meet the qualifications listed above, we would love to hear from you. Please submit your CV and a cover letter highlighting your relevant experience and explaining why you are a great fit for this role to loisadamson@clececare.co.uk.

If you are an experienced Marketing Manager looking for a change or new role, hit the apply button for your application to be considered.